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July 5, 2024
CTV Terms and GlossaryView our comprehensive CTV glossary. We highlight all the terms and definitions you need to know as you navigate the CTV advertising space. 360 Video Ads: A video ad format that utilizes 360-degree virtual reality technology. 360-degree technology allows users to view the content as if they are in the center of a sphere, with the content acting as the sphere, allowing the viewer to look in any direction of the video and still see content. Mimicking your visual experience of your everyday.
